If you’ve ever seen me speak at an event, you have probably noticed that I get very excited and passionate about pitching. There’s an excellent reason for that. I believe that a great pitch is useful in so many walks of business. As the CEO of a company, you’ll be pitching your startup morning, noon and night. Short, 90-second elevator pitches. Three- to six-minute pitches as part of a demo day or a pitch competition. And finally, the Holy Grail: in a VC’s office, for a 30- to 60-minute explanation of what the future looks like, if you have anything to do about it. Becoming a truly great pitch artist takes a lot of practice, which I encourage you to invest time in. But that doesn’t mean that there’s any excuse for having a downright poor pitch.
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